01 · BRAND · WEB · 2026
Hyperion
Identity system and marketing site for a Vancouver studio.
// The Graphite Operating Layer
We build operating systems.
Brand, web, software, and automation.Designed as one connected operating layer.
01
Brand Identity
Positioning, visual systems, and the trust layer your business runs on.
02
Web System
A fast, conversion-ready site built to explain, qualify, and convert.
03
Bespoke Software
Dashboards, portals, and internal tools shaped around how your team works.
04
Custom Automation
Workflows, data flows, and AI-assisted systems running behind the scenes.
/ THE PATCHWORK BUSINESS STACK
The enemy named.
Most growing service businesses don’t fail for lack of tools. They get slowed down because every part of the business lives somewhere different.
The website captures leads. Email handles follow-up. Spreadsheets track clients. Notion stores notes. Zapier glues pieces together. Reporting lives in five tabs.
Eventually, the business isn’t running through a system. It’s running through workarounds.
Graphite replaces that patchwork with a custom operating layer built around how your business works.
- 01
Your website no longer reflects the business.
What ships looks years behind what the team has actually built.
- 02
Leads are spread across inboxes and tools.
Forms land in email, get copied to a sheet, then maybe a CRM if anyone remembers.
- 03
Follow-up still depends on manual work.
Onboarding, reminders, and handoffs live in someone's head, and break when they're off.
- 04
Reporting lives across too many places.
Five tabs, three dashboards, one Looker doc no one trusts. The numbers never match.
- 05
You need custom, not enterprise.
Off-the-shelf is wrong shape; a full software team is wrong size. Nothing in between.
/ BRAND · WEB · SOFTWARE · AUTOMATION
Four parts. One system.
The visual system every other system points to. Logo, type, tokens, guidelines, all shipped as a versioned package the client owns.
Logo Design
Visual Systems
Brand Guidelines
Rebranding
Typography
Asset Libraries
.01
Brand identity
// 03 · Build paths
/ FOUR PATHS · ONE STUDIO
One system. Built for how you run.
01Best for
Website +Lead System
Businesses that need a better website and a cleaner lead engine.
- Premium website
- Lead capture
- CRM / pipeline
- Automated follow-up
- Reporting dashboard
Not sure where to start?
Start with a focused 5-day audit. We’ll map what matters and show you the highest-leverage path.
Recommended first stepMap the path with a 5-Day Audit
Audit timeframe5 days
DeliveryStrategy + roadmap
02 · BRAND · CONVERSION · 2026
RUBO
Brand rebuild and conversion infrastructure for a Toronto operator.
03 · BRAND · WEB · AI PLATFORM · 2026
Arclen
Brand, marketing site, AI page builder, prospecting pipeline, and SaaS platform. One engagement.
Graphite is built around the work, not the workload.
First project or ninth. Same playbook, same artifacts.
Peer voice
Cam built the Hyperion site and a custom back-end app to run my day. It plans my week, syncs my Google Calendar and my Oura ring, and I open it every morning. One engagement, a whole system.
Matt BilbeyFounder · HyperionVancouver, BC
Clients on the work
7 yrs
Studio Practice
Brand, web, and software systems shipped to established mid-market operators.
Clear Scope.
Clean Handoffs.
Scope, timeline, and approvals stay visible from kickoff to handoff.
Detail is the difference.
Most sites work. The ones that win get the small stuff right.
Start with the audit.
A 5-day teardown decides the scope. The bundle ships from there.
Five-day written diagnostic.
Audit
The front door. Paid five-day scoping you keep regardless of whether the Build moves forward.
Brand + web + software + automation. One engagement.
The Build
The operating system. Brand identity, web system, bespoke software, and custom automations shipped together in a single 6 to 10 week engagement.
Ongoing support after launch.
Retainer
Post-launch continuity for the operating system that was built. Maintenance, monitoring, new features, and quarterly roadmap reviews on a rolling monthly basis.
Outreach engine
MET
Next.js + Supabase · Vercel
Human-approved sends
ShippedAngel-fund site
Hyperion
hyperionanglefund.com
Brand · Web
LiveRepeat Clients
0
%
Work that leads to more work.
Value defined clearly.
What we quote is what you pay.
Scope locked before anything moves.
Audit
starting at
$
1,500
ONE-TIME
FIXED FEE
MONTHLY
Duration: 5 days
Scoped roadmap document
Stack + tooling recommendation
Risk + dependency map
Yours to keep, either way
Start an Audit
The front door. Every engagement starts here.
The Build
investment
On request
ONE-TIME
FIXED FEE
MONTHLY
Duration: 6 – 10 weeks
Brand identity system
Next.js web system
Bespoke software (dashboards, CRMs)
Custom automations (outreach, ops, AI)
Locked spec. No scope drift.
30 days post-ship support
Scope the Build
The sell from the audit. The actual product.
Retainer
investment
On request
ONE-TIME
FIXED FEE
MONTHLY
Duration: Rolling, 90-day minimum
Continuity on the shipped system
Maintenance + monitoring
New features + additions
Quarterly roadmap reviews
Pause or exit with 30 days notice
Add a Retainer
Post-launch. Most clients keep it.
Not sure which fits?
Start with an Audit. You leave with a scoped plan either way.
Cam Rickerby
Founder, Graphite Studio
Clear answers.
Have queries?
Need help?
Common questions about working with the studio.
Still have questions?
If anything is unclear, we can walk through it together and define what makes sense for your project.